Luxury News from Luxury Insider

Ferrari Launches Full Bespoke Programme On The 612

Published: 3/12/2008 2:18:00 AM

Keywords: Automobiles

Ferrari may not have new production or concept cars to showcase at the Geneva Motor Show this year but nevertheless, the marque with the famous Prancing Horse took the opportunity to introduce a new Bespoke Programme, which it calls One-to-One Personalization Programme.

Proud owners of the 612 Scagletti can create their own 612 Scaglietti, down to the last detail and accessory. For these purposes, Ferrari has built a dedicated workshop next to their Maranello headquarters, and has plans to expand this beyond Italy.

To show that it means business, Ferrari exhibited a bespoke 612 Scaglietti in Geneva that drew inspiration from the classic Daytona model, the 365 GTB4. The 612 packs a few surprises of its own, including a SuperFast gearbox that allows gear-shifting in 1/100 of a second, and a reduced inertia clutch to enhance the engine’s responsiveness.

The 612 also boasts of an electrochromic roof that is made of a special tinted glass that regulates the amount of sunlight in the interior by the touch of a button, similar to the one on the limited edition Superamerica.

www.ferrari.com

via autoblog.com