On first impression, the Plantronics Discovery 925 Bluetooth headset looks like a giant hairclip. The Discovery 925, officially launched on April Fools Day, is the company’s maiden venture in the luxury headset market, targeted at fashionistas, and needless to say, women.

So it is hardly surprising that Plantronics chose the New York Fashion Week to offer the media a sneak peek of this stylish headset in February this year. The company says the headset is meant to be treated like a piece of jewellery, and its lipstick-lookalike leather charging case just accentuates the feminine factor.

The headset is not just a pretty face though; it boasts excellent audio quality with Plantronics' AudioIQ digital signal processing technology, which significantly cuts the effect of background noise.

In addition, it comes with Multipoint technology, which lets you use one handset with two different phones. And unlike most heels, it’s a comfortable fit. The company plans to have more colors available in future, but for now, you will have to settle for black, gold and cerise. Each headset is priced at US$149.95.

www.plantronics.com