Luxury News from Luxury Insider

Parmigiani for Pershing

Published: 5/22/2008 6:14:00 AM

Keywords: Watches | Watch Fairs 2008

The intense relationship between luxury yachts and luxury watches continues to follow an exciting course, with Parmigiani of Fleurier throwing its hat into the ring as well.

The announcement of the partnership between the Fleurier-based brand and boat-builder Pershing was made prior to the Salon International de la Haute Horlogerie this year but the new models of the partnership collection were kept under wraps till the fair itself.

The Pershing collection this year comes with intrinsic luxury sports value in its 200 meter water resistance, unidirectional bezel and rubber-meets-precious-metals elements. Perhaps the most interesting thing about the watch are the chronograph pushers – in rubber – that are built into the extended lugs.

www.parmigiani.ch

www.pershing-yacht.com