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Jaeger-LeCoultre and Alicia Keys

Published: 7/29/2008 10:15:00 PM

Keywords: Watches

Watchmaking manufacture Jaeger-LeCoultre put in an appearance on the wrist of singer/songwriter Alicia Keys in the video for her song ‘Superwoman.’ The watch’s two faces match the conception of the many roles a modern woman plays in life, as reflected in Keys’ song.

The Reverso Squadra Lady is the feminine counterpart to Reverso Squadra and was launched at the Salon International de la Haute Horlogerie this year. The Duetto in particular is good partner for Keys in her video. For the full range of Jaeger-LeCoultre’s new watches at SIHH this year, please click here.

www.jaeger-lecoultre.com

via Watch Tribune