Luxury News from Luxury Insider

Race to Entertain…the I-Way

Published: 9/27/2008 6:17:00 PM

Keywords: Automobiles | Bars and Lounges | Spas

By LISA ZAHRAN

The need for speed has been an elusive dream for most, but now, I-Way is providing a unique way for anyone to experience the adrenaline rush of being behind the wheel of the fastest cars on the planet.

Situated in Lyon, France, this ultra-modern mega venue is dedicated to motor sports racing simulations. There are high tech simulations offering real “piloting sensations”, from Formula 1 to Endurance and Rally racing.

The simulators are mounted onto real cars, which are experienced through several screens that surround the driver’s vision. Enhancing the experience, racers suits, gloves and helmets are provided. The price of this experience starts at 60 euros for an Endurance session up to 90 euros to hop into the Formula 1 simulator. And with the 200 euros package, you can experience all three.

The ambience of I-Way also adds to the experience. The dark, open spaces filled with hi-tech gadgetry, sleek lines and curves of automobiles and polished, shiny metal bear the uber-cool factor of Batman’s basement operations.

There’s also a bar where you can chill out, and a boutique that sells motoring accessories. Meeting the needs of the trendy and ever-growing health conscious, you can get in shape before that “demanding” circuit at the gym or luxuriate at the spa in between your race sessions.

Targeted at corporate groups, I-Way’s big toys for the big boys looks like a promising golf course alternative to sealing deals.






www.i-way.fr

via thecoolhunter