By JOYCE KHOO

The TAG Heuer Meridiist marks the luxury watchmaker’s foray into communication instruments. Sporting a sleek 316L steel exterior, the Meridiist echoes the polished design ethic of TAG Heuer’s traditional line of timepieces, and continues its promise of uncompromising quality.

Avant-garde engineering reminds you that the mobile phone is birthed from the imagination of the quality watchmaker - the display front is made from 60.5 carat sapphire glass, and a secondary OLED top screen displays the time.

The phone weighs in at a slight 155 grams, and has a 28 day stand-by, or seven hours of talk time. The Meridiist also comes in a model specially tailored for the discerning woman; 2,256 diamonds totaling 6.54 carats grace this special model, adding a mark of glamor to the phone.

The TAG Heuer Meridiist will be available in Singapore towards the end of this month with a tag of S$7,900 (or US$5,500).

www.tagheuer.com