By MICHAEL OMAR
Those who see the Lamborghini brand as more of a
lifestyle than just a mode of transport can now find company at the Dal Toro
megaplex, a US$30 million food, car, merchandise, art and lifestyle
extravaganza at the Palazzo Hotel & Resort in Las Vegas.
Outfitted with all
the luxury and taste of a Lamborghini Murcielago, the 20,000 sq. ft. area makes
use of high contrast marble floors, glass and leather panels, and silk fabrics
to create the perfect real estate extension to its irresistible message of
class.
As well as some of the most authentic Italian food in the area, the
venue serves up over US$2 million worth of artwork, which includes the
Lamborghini logo-resembling ‘Charging Bull’ by Italian artist Arturo di Modica.
After admiring its extensive collection of supercars, visitors can also
purchase Lamborghini merchandise at the fashion boutique, and end their night
at the exclusive Ultralounge nightclub, where they may bask in the company of
other discerning individuals who share a similar taste.
And in a move that is antithetical to the current credit
crunch, Lamborghini has opened yet another showroom last week – its
first-ever – at the Bosforus in the historic city of Istanbul, Turkey.
“Turkey is part of Lamborghini’s global dealership network expansion and
development programme. It’s certainly an important market for our brand, thanks
to its strategic position between Europe and Asia,” said President and CEO of
Automobili Lamborghini Stephan Winkelmann.
www.lamborghini.com