Luxury News from Luxury Insider

Ferrari Configurator Creates Your Dream California

Published: 11/25/2008 10:35:00 PM

Keywords: Automobiles

By LAWRENCE TAN

Ferrari has added a little fun and interactivity on its website with an online configurator application that lets prospective owners of the new Ferrari California play around with bespoke options for their new Prancing Horse.

There’s 27 exterior colors to choose from, including classic hues like Avorio (pictured above), Blu Scozia, Verde and Grigio Scuro, and 12 interior trims. You can even mix and match the wheels with different brake calipers. That translates to 4,860 different permutations you can create.

No doubt, Ferrari’s ateliers would have even more customizable options, but this online application could go some way to providing some leisure fun, and indulgent pleasure in visualizing your dream California – at least, before you collect your keys.

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Ferrari California