By ASHOK SOMAN

Luxury mobile phone producer Vertu debuts three new editions to their Ferrari-branded handsets, modeled on the Ascent Ti.

Previous Vertu phones for Ferrari have all used the Ascent model as a base but this time, there is a simple prancing horse and bonnet detailing on the back in place of the shift gate and brake pedal on the back.

Like the Ascent Ti, the case is made of titanium, which is a fitting tribute to one of the world’s most famous racing marques.

The Vertu Ascent Ti Ferrari Nero  (black) is a limited edition of 2009 sets while the Ferrari Rosso (red) and Ferrari Giallo (yellow) not limited. As is usually the case with Vertu, exclusive ringtones – including engine sounds of the F430 and the 612 Scaglietti, and music by Dave Stewart – are part of the package.