Luxury News from Luxury Insider

Krug Visionaire Pop-Up Book in Singapore

Published: 1/13/2009 6:09:00 AM

Keywords: Art and Collectibles | Wine Champagne and Spirits

By ASHOK SOMAN

Quirky Prestige Cuvée champagne house Krug has partnered with niche luxury art and fashion printing press Visionaire to produce a highly unusual issue of their magazine, featuring pop-ups by celebrated photographers and artists. Issue 55 of Visionaire, themed Surprise, features 10 astonishing pop-ups by Sophie Calle, Andreas Gursky, Cai Guo-Qiang, Steven Klein, Yayoi Kusama, Alasdair McLellan, Steven Meisel, Guido Mocafico, Nicola Formichetti/Gareth Pugh, Sølve Sundsbø, and Mario Testino.

A rare three-dimensional perspective in print, this issue features movable images, three-dimensional scenes and, well, surprising touches. The folios are housed in a dark purple cloth-covered case with an engraved metal plaque.

Limited to 4,000 numbered copies worldwide, there are also 12 sets with a bottle of Krug Grand Cuvée in a gift box. In Singapore, this special set retails for SGD588 at Ode to Art Gallery.

Visionaire