Luxury News from Luxury Insider

Pershing Bags Best Luxury Performance Yacht 2009 in China

Published: 2/13/2009 2:11:00 AM

Keywords: Events | Yachts and Boats

By WINNIE LUI

Pershing was recently awarded “Best Luxury Performance Yacht 2009” at a gala ceremony held at the Hotel Pudong Shangri-La in Shanghai.

The award was based on data collected in the “Best of the Best” survey conducted by Chinese luxury magazine “The Hurun Report”.

The magazine’s annual survey, now into its fifth year, based its results from data collected through interviews conducted with a list of 500 leading figures on the Chinese market with annual incomes exceeding on million euros.

The win marked another important milestone for Pershing, which made its entrance into the Chinese market only four years ago.

Says Pershing’s Chairman and Founder Tilli Antonelli: “The strength and prestige acquired by the Pershing brand in such a short time are excellent signals of how Asian markets are now ready to welcome innovative products featuring extremely high quality.”

Pershing’s recognition comes hot on the heels of a recent commercial agreement with Noble Brand to grow the Ferretti-owned yachtmaker’s brand on the Asian market.

 

Pershing