Luxury News from Luxury Insider

Vertu Pure Collection

Published: 2/25/2009 10:22:00 PM

Keywords: Luxury Electronics | Mobile Phones

By ASHOK SOMAN

Handcrafted mobile phone creator Vertu recently announced three new collections for 2009, with the first one being colored ceramics (black, white, silver and chocolate).

Called the Pure Collection, the handsets retain the design DNA of the Constellation but with a juxtaposition of smooth ceramics and textured leather.

As seen in ceramic watches from Jaeger-LeCoultre, IWC and Rado, there is an unmistakably luxurious feel about ceramics when applied to technically superior products. “These (Pure Collection phones) are elegant objects that are striking through their simplicity and deliver the unexpected through the innovative use of ceramics,” says Frank Nuovo, Principal Designer at Vertu.

Black and white models are available from March 2009 while Silver and chocolate models are available from September 2009.

Vertu