Luxury News from Luxury Insider

Adidas Rocks Out at 60

Published: 4/14/2009 6:37:00 PM

Keywords: Events | Fashion and Design

By ASHOK SOMAN


International sportswear giant and pop culture icon Adidas put together a star-studded evening of fun in Hong Kong to celebrate 60 years of the iconic three-stripes trademark.

The brand used the concept of 60 Years of Soles & Stripes as a theme to the house party at The Factory. Even the cocktails, by 42 Below, were designed to be blue in honor of the German brand.

The guest list included celebrities Shu Qi and Jan Lamb as well as tennis ace Stan Smith and Japanese designer Kazauki Kuraishi.

Adidas