By LAWRENCE TAN

High street fashion brand H&M has announced an exciting collaboration with Hollywood cult favorite Jimmy Choo for a collection of shoes, bags and accessories for both men and women.

Jimmy Choo will also create a clothing range for H&M to complement the accessory capsule, but this time, instead of the shoes and accessories designed to fit the clothing, it would be the other way round.

Speaking on the partnership, Jimmy Choo’s founder and president Tamara Mellon (pictured above) said: “Jimmy Choo will bring to H&M a sophisticated, fashion forward, accessible and glamorous collection – the perfect party pieces to buy now and then wear out that night!”

(From L): Tamara Mellon helps a model trying on a pair of Jimmy Choo for H&M heels while Margareta van den Bosch (R) watches.

“We adore Jimmy Choo’s shoes and bags. They are glamorous and sexy, and they add instant style to the simplest of outfits,” added H&M’s creative advisor Margareta van den Bosch.

“This collaboration is particularly exciting because it’s our first shoe designer collection.

It’s a joy to be able to offer top end designer shoes and bags of excellent quality to our customers.”

The Jimmy Choo for H&M collection will be available at 200 selected H&M stores around the world from 14 November.

All images are copyrighted and used with permission from Magnus Magnusson / H&M

H&M

Jimmy Choo