By CRYSTAL GOH

With the opening of Burberry's new 815 square meter store in Singapore ION Orchard last month, their largest in Southeast Asia, the brand continues to make its mark on the world of luxury retail in the region.

The new store not only carries the full Burberry range of menswear, womenswear and childrenswear as well as the complete accessories collection, but also a specially designed, limited-edition collection of leather accessories. This range of exotic leather goods in rich autumn shades is yet another treat available exclusively at the new Burberry store.

To add to a more luxurious shopping experience, the new store comes fitted with state of the art technology that allows customers to discover the brand’s latest releases on a touchscreen panel, view the latest looks on the catwalk on their 103” high-definition video wall, and even put a personal touch on their shopping experience with iPod docks fitted in the store’s VIP room.

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