Luxury News from Luxury Insider

Mike Horn Pulls Into Hong Kong for Panerai

Published: 11/3/2009 10:47:00 PM

Keywords: Events | Watches | Yachts and Boats

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By ASHOK SOMAN

Celebrated adventurer and eco-activist Mike Horn called on Hong Kong recently on his most recent leg of the PANGAEA expedition. He was there at the invitation of luxury watchmaker Panerai and even braved a typhoon to do so. For those familiar with Horn's courage and integrity, such an act is completely in keeping with his character.

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At the press conference aboard Horn's vessel, the PANGAEA, Horn discussed the nature of his current four-year long adventure and what he hopes to accomplish, including highlighting the state of the natural world to the public. He also spent a bit of time relating stories from his many adventures, one of which involved a Panerai Arktos watch that kept working even through the most extreme conditions.

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This true story goes some way to explaining the appeal of Panerai watches for collectors. For Panerai's part, Managing Director of Officine Panerai Asia Pacific Jean-Sebastien Gerondeau took a moment to explain the working relationship between the brand, and Horn, including the development of watches to support the adventurer, and the values that both have in common.

Panerai