By ASHOK SOMAN

In a nod to its own association with sports cars and racing over its 150-year history, TAG Heuer has teamed up with Lamborghini to produce the TAG Heuer Meridiist Automobili Lamborghini mobile phone.  Uniquely, this phone sports a dual-time display to provide at-a-glance time, albeit discreetly.

Like all other mobile phones from TAG Heuer, this one takes its cues – right down to its mechanical components – from the brand’s famed chronographs. Hand-assembled, the Meridiist Automobili Lamborghini is composed of more than 200 mechanical components.

With its case in black titanium carbide coated 316L stainless steel (amongst the finest and strongest of all steel alloys), the razor-like design of the phone references the design elements from Lamborghini sports cars, right down to the signature on the Lamborghini Murciélago LP 640’s V12 engine block signature, seen here on the battery cover.

In tribute to the year Automobili Lamborghini was founded, only 1963 pieces of this finely-tuned device will be sold worldwide. The TAG Heuer Meridiist Automobili Lamborghini is available at select retailers in the watch and jewelry network, and select Automobili Lamborghini distributors.

TAG Heuer