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It may sound trite, but when was the last time you could remember anything
special about any car you may have encountered?
Well personally, I struggle to remember anything at all.
We live in a time where car companies spend a lot of money putting new cars
through intensive development cycles. Cars are focus-group tested for clientèle
in different continents, the feel-good concepts of passive and active safety
are foremost in the minds of company executives, while the unholy trinity
of Noise, Vibration, and Harshness are beasts that car companies wrangle with
in the name of comfort and refinement for the owner.
But one may ask: Does the end product truly benefit from this type of process?
With such rigorous research and development, car companies should be capable
of yielding better products, that guarantee a unique and pleasurable ownership
experience as a base minimum.
But no. Most modern cars are bland, cynically screwed together, and have
lost any trace of craft as they meld into a kind of automotive Esperanto.
Character and personality are just concepts dropped into the copy of a brochure,
but are rarely translated to the actual product.
Then there is Horacio Pagani and his Zonda F.
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