Few companies in the world can lay claim to creating an entirely new product
category from scratch. In the highly traditional luxury industry, this
is especially rare. In 2002 however, the Nokia-linked company Vertu single-handedly brought
into existence the luxury mobile phone with the exquisite Signature collection.
A new category in the luxury tech market was born.
At a time when mass-market mobiles were still competing to cram their products with as much
functionality as possible, Frank Nuovo, previously the chief designer at Nokia, set a new
standard with the Vertu, one more akin to luxury watches than consumer electronics.
Vertu phones are made to last, as highlighted by the strong focus on build quality and
the use of advanced materials. Boasting Nuovo's award-winning sensibilities, a Vertu is
also designed to be flaunted, a proud extension of its owner's personality.
