Rolls-Royce Motor Cars (RRMC)’s offerings at the 2007 Tokyo Motor Show may not be breakthroughs in technology as we have seen with the Audi metroproject Quattro concept study in a recent post. However, the luxury carmaker has identified a growing trend – the demand for bespoke content, especially in China, Japan and Australia, key markets of the British luxury carmaker for bespoke content. To this end, Rolls Royce has decked out its recently launched Phantom Drophead Coupe and Phantom Extended Wheelbase (EWB) models with seashell and black interiors, a door mounted drinks cabinet and front-rear camera system. New options include a visually stunning Starlight Headlining feature - an award-winning night sky effect used for the first time in a production car.
www.rolls-roycemotorcars.com