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Published 19th January 2007

Keywords: Mobile Phones


LG Electronics and PRADA, the Italian luxury outfitters, would perhaps hitherto not be thought of in the same vein, until now. Together, they have launched one of world's the first completely touch screen mobile phone in the world, the PRADA Phone by LG (KE850). The tactile new interface eliminates the need for a conventional number pad, which arguably opens up a world of new possibilities for the user interface of all mobile phones to come.

A large LCD screen, a 2 megapixel camera with a Schneider-Kreuznach lens, a video player, and a document viewer make for a versatile everyday communications companion. Best of all, its sleek, ultra-thin 12 mm-thick exterior makes it, as its name would imply, an intelligent fashion accessory. It is slated for imminent delivery around the world. End of Article