Sincere Watch Ltd and Swiss watch brand Ebel have signed an exclusive distributorship agreement covering Singapore, Malaysia and Thailand. The five-year partnership will enable Ebel to leverage on Sincere’s extensive retail and distribution networks. More importantly, it will allow Ebel to tap on the retailer’s proven brand management expertise, as evidenced by the success of brands such as Franck Muller and A. Lange und Söhne in this region.
Unlike some Swiss watch manufacturers who focus primarily on men, Ebel’s fine line of watches has always held a special appeal for both men and women. As ‘The Architects of Time’, Ebel watch designs unite the masculine and feminine through the harmonious choice of color and texture, as well as sleek, flowing lines.
Ebel’s latest offering comes in the form of the 1911 Discovery. First launched in 1986 to mark the company’s 75th anniversary, this recently revamped watch caters to contemporary tastes with its smaller dial, sporty design and resolute youthfulness.
www.sincere.com.sg and
www.ebel.com