Louis Vuitton’s Natacha Ramsay-Levi has been appointed the new creative director of French fashion house Chloé, say sources at Reuters. Ramsay-Levi, who was the maison’s design director, will be replacing Clare Waight Keller who will not be renewing her contract ending in March. According to sources, the mother-of-three has been shuttling between London and Paris since her family moved back to London in June, and no longer wishes to do so.
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As Richemont's biggest fashion brand, Chloé is estimated to generate over US$417 million worth of sales, according to analysts. The new appointment is believed to precede yet another round of industry reshuffling in 2017, given the trend in the previous year, including that of Hugo Boss, Yves Saint Laurent and Balenciaga.
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As Ramsay-Levi departs Louis Vuitton, questions are raised over the eventual fate of the maison’s design studio, helmed by creative director Nicolas Ghesquière. As Ramsay-Levi is known for her contemporary style and a penchant for leather, synthetics and other hard fabrics, it will be also interesting to note the future inner workings of Chloé under her new creative direction, given the label’s contrasting style of romance and flowy silhouettes.
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