Bouchra Jarrar Is Lanvin’s New Artistic Director

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French fashion house Lanvin has confirmed that Bouchra Jarrar will replace Alber Elbaz, who left last October, as its new artistic director. The French haute couture fashion designer has a total of over 15 years of experience working for French fashion houses including Balenciaga, and was also the director of Christian Lacroix’s haute couture studio. Jarrar, who is known for her minimalist style, will debut her first collection for the Maison for Spring/Summer 2017.

“Her timeless style is in keeping with the style and values of our company," said Lanvin chief executive officer Michèle Huiban. "Her talent, her high standards and her mastery of cuts and fabrics will bring a breath of freshness and modernity into the house, while respecting its soul as the oldest Paris couture house, a symbol of French elegance."

Jarrar, who currently designs her eponymous couture collection, said, "It is a huge honour to continue promoting the Lanvin style, with designs created in the company's ateliers by teams who possess extraordinary expertise. Joining Lanvin meets a desire to expend my creation to wider fields of expression. It is my intention to bring to Lanvin the harmony and consistency of a fashion designed for women, a fashion of our time".

The designer will be joining Lanvin at an especially trying period; Elbaz’s dismissal from Lanvin was quickly followed by worker strikes and initiations for employment tribunal hearings.

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