Moncler has unveiled its first American flagship store in the heart of Madison Avenue, New York City, with a second location in Prince Street, Soho. As with its other locations, this 600 sqm Madison Avenue boutique was designed by Gilles & Boissier. The architecture studio, a longtime collaborator of Moncler, expresses this dramatic concept through the sheer scale of the new location, spanning across 14 foot ceilings and spaciously proportioned rooms, whilst guests travel within the new boutique’s ultra-classic elements juxtaposed unexpectedly with the ultra-contemporary.
“Coming to Madison Avenue is a significant step in solidifying the brand’s global footprint,” says Remo Ruffini, Moncler Chairman and CEO. “This 59th Street intersection is at the retail heart of Manhattan, and one of the busiest crossroads in the world. With our Prince Street location we took our first steps towards establishing our retail presence and speaking to our customers in a very specific and intimate environment.”
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The November 16 inauguration event was a celebration of stars and stripes, with Moncler’s iconic duvet jacket transformed into an art installation, designed by Thom Browne, and made the boutique’s background decoration.
Titled "USA Flag", the installation contains 28 special edition jackets designed by the Browne with the finest materials and great detail, and thematically follows the American flag. Each individual jacket came together as a collective mosaic on a single wall of the New York City flagship, whilst every one of the unique and numbered 28 duvet jackets will be sold at the brand’s website for charity. Proceeds will benefit New York’s largest poverty-fighting organization, Robin Hood.
All items from Thom Browne’s Moncler Special Collection is exclusively available at the new Madison Avenue boutique, including jackets, cashmere sweaters and other special items.
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