Owner and designer Amanda Loke opened her first Hong Kong boutique in SoHo in 2004, moving to Central in 2007. Her label, Amandarling, is resort style clothing including jersey dresses, bikinis and sequinned or embroidered kaftans and tunics. The store also carries Littledarling for children and a selection of resin jewellery by Dinosaur Designs from Australia.
Loke wanted to create a resort feel in the store. Inspired by a restaurant she loves in Maldives, the interior features high ceilings with black iron ceiling fans, floors with white rustic washed wood and white chandeliers from the US. "We want the customer to feel she is already on vacation as soon as she steps into the store. Even the smell from the aromatic burners and music are carefully thought out to create the right ambience."
"Amandarling is always very print inspired and this year is no exception. Besides bikinis and baby-doll dresses featuring Bardot-inspired prints, our beaded tunics and kaftans are popular as they can also be worn in the city over jeans." No wonder Loke cites Dries Van Noten, Alberta Ferretti and Etro as her favourite fashion brands.
32 Lyndhurst Terrace, Central, tel: 2581 0968, website: www.amandarling.com
Fang Fong Projects
Polytechnic University fashion design graduate Wu Lai-fan worked as a stylist and designer prior to launching her label, Fang Fong, in 2006. "I have been making my own clothes since 2004. We offer tailor-made services in our store," advises Wu. Decor Bright and airy, the shop benefits from plenty of natural lighting. Wu decorates with flowers and plants to promote a relaxed and organic shopping experience.
What's in store?
Fang Fong dresses feature bright colors, prints and patterns inspired by a bold 1980s silhouette. The boutique also carries bags from UK label Dialog, accessories from Dama, and reconstructed vintage pieces from Edit.
67A Peel Street, Central, tel: 3105 5557.
A boutique specialising in lingerie, mainly UK-based label Present, and hair accessories from Korea. Shop owner and label co-founder Onna Lam says: "Present means to seize the moment, and it also means a gift. Our night gowns feature luxurious materials like silk and lace; they are designed with comfort, femininity and glamour in mind – the perfect gift for your loved ones."
Intimate, French-style interior featuring white cabinets and furnishings from London and Paris.
Other brands carried at Present include underwear labels Chasney Beauty and Jolidon, accessories from Hong Kong designer Taka, handmade socks and hair bands from Paris.
41 Staunton Street, Central, tel: 2522 9221, website: www.presentlingerie.com
Award-winning fashion designer Ranee Kok opened her first shop in 2000 in SoHo, moving to Sheung Wan earlier this year. "This area is the up-and-coming place for designers and artists, as there are already architectural firms, interior design houses and gourmet restaurants here. I was attracted to move to this neighbourhood by the ambience," says the Parsons School of Design graduate.
The store also serves as the designer's workshop. Kok handpicked a selection of antique furniture and accessories to create a cosy atmosphere for showcasing her East-meets-West clothing.
Besides unique pieces, the Sassy Mini collection features casual dresses and tops featuring prints of her own design. "My goal is to further intertwine the concepts of East and West by incorporating oriental elements into my designs, from clothing and accessories to home furnishings."
Shop 1, 10-18 Po Hing Fong, Sheung Wan, tel: 2108 4068, website: www.raneek.com
Owner and designer Sabina Wong Sutch launched her swimwear label in 2003 and opened a shop the following year.
Wong Sutch describes the interior as "quaint shabby chic with a heavy twist of SoHo-Boho". "We are so fortunate to be in a 1930s original Chinese walk-up shop house. I have tried to keep the interiors true to their form – I painted the floor and walls myself with images of bikinis and phrases like 'to the beach'."
The collection is inspired by retro interior design hues and prints from Hollywood homes in the 1950s and 1960s. Charcoal grey and sky blue are nwe colors.
What else in store?
Besides Sabina Swims, you can find Chako clutches, Fontaine jewellery, Stella Mar swimwear from Israel and StarBlu swimwear for men.
1/F, 99F Wellington Street, Central, tel: 2115 9975, website: www.sabinaswims.com
Sin Sin Atelier
Designer and art gallery owner Sin Sin Man opened her first boutique in On Lan Street, Central in 1998, moving to Sheung Wan in 2006.
"My atelier is ver y comfor table and spontaneous, as it represents my personal point of view as an artist. It is intended to be cosy and inspiring."
What else in store?
Her shop carries an interesting mix of merchandise including jewellery by Sandra d'Auriol and Jean Francois Fichot, accessories and textiles. Sin Sin's spring-summer collection is inspired by a positive energy from nature.
Sin Sin Atelier, 52 and 53 Sai Street, Central, tel: 2521 0308, website: www.sinsin.com.hk
Henry Lau, fashion designer to stars including Sandy Lam, Leon Lai and Jay Chou, founded his label Spy in 1996 and opened his first boutique a year later. Today, there are four boutiques throughout Hong Kong, each with its own character, but our favorite is Spy House (also the largest). A fashion design graduate from the Hong Kong Polytechnic University, Lau names John Galliano as his favorite designer.
"A comfortable interior decorated in a white contemporary style, mixed with wooden furniture and artwork. There is an old piano in the middle of the shop to create an artistic mood and atmosphere."
What's in store?
Everything created by Henry Lau, from pret-a-porter collections for men and women to chic cocktail and evening dresses, as well as unique showpieces and accessories.
"I was inspired by three elements: futuristic, sport, and pop art. I used graphic patterns, colors and cut to add a futuristic element to the casual wear."
1/F, Cleveland Mansion, 5 Cleveland Street, Causeway Bay, tel: 3217 0806, website: www.spyhenrylau.com
Lawyer turned fashion designer Sonjia Norman set up her namesake label in 1998, opened her boutique in 2005 and last year added a home store at the same location.
Industrial chic with raw brick, rusted steel and rough cement floors. "I love the textures and richness of the different surfaces. It always provides an interesting backdrop, and with our ever changing display it's never boring."
What's in store?
Besides her own designs, brands include Chine Belgian Design, Nude, Christian Luppi, Gaurav Gupta, R & Y Agousti Accessories and Roberto Del Carlo. "I love the brands I carry because they are all funky, youthful, fresh, wearable, practical but never boring," says Norman who admires Junya Watanabe and Jean Paul Gaultier.
Norman creates special one-off pieces to complement wardrobe basics. "I do evening tops, pretty fresh blouses and dresses inspired by fabrics and shapes."
2 Sun Street, Wanchai, tel: 2529 6223, website: www.sonjiaonline.com
Girl-about-town Tania Mohan opened Tabla (named after an Indian drum) in 1999 specialising in Indian-inspired clothing including kaftans and dresses, shawls, jewelry and accessories. She launched her debut collection two years ago.
The little space, tucked away on Prince's Building mezzanine floor, is a treasure trove of trinkets and soft textures.
"It's a breezy summer collection full of goddess tube dresses to wear on resort holidays, kaftans and cute flowing silk dresses."
Tabla is located next to Chanel, the designer label Mohan most admires. Shop M31, Prince's Building, Central, tel: 2525 5590.
This is a multi-label boutique opened by fashion designer Grace Yow, who launched her label Among Strangers in 2006.
"I wanted a classic and intimate surrounding reminiscent of Parisian salons but with the paradox of using small witty details – such as a crooked bookcase and skewed crown mouldings – to make the interior modern," says the Parsons School of Design graduate.
"My spring-summer collection is about transparency, not in the sense that it is see through, but minimalism, bareness, the many layers of a woman. It's about lines, volume and the ease of a woman's shape."
What's in store?
International labels include Josh Goot, Ohne Titel, Proportion of Blu denim; shoes by Laurence Decade, Tashkent and Thomas Murphy; bags by 2+orbyYat and Tzuri Gueta; jewelry by Bliss Lau and De La Luce.
Uma MIY, 1/F, 9 On Lan Street, Central, tel : 2869 1269, website: www.umamiy.com
Shopping for fashion in Hong Kong? Check out Luxury Locator: Hong Kong, our definitive directory for luxury shopping in Hong Kong. You'd be interested in our categories for womens fashion and mens fashion