Owner and designer Amanda Loke opened her first Hong Kong boutique in SoHo in 2004, moving to Central in 2007. Her label, Amandarling, is resort style clothing including jersey dresses, bikinis and sequinned or embroidered kaftans and tunics. The store also carries Littledarling for children and a selection of resin jewellery by Dinosaur Designs from Australia.
Loke wanted to create a resort feel in the store. Inspired by a restaurant she loves in Maldives, the interior features high ceilings with black iron ceiling fans, floors with white rustic washed wood and white chandeliers from the US. "We want the customer to feel she is already on vacation as soon as she steps into the store. Even the smell from the aromatic burners and music are carefully thought out to create the right ambience."
"Amandarling is always very print inspired and this year is no exception. Besides bikinis and baby-doll dresses featuring Bardot-inspired prints, our beaded tunics and kaftans are popular as they can also be worn in the city over jeans." No wonder Loke cites Dries Van Noten, Alberta Ferretti and Etro as her favourite fashion brands.
32 Lyndhurst Terrace, Central, tel: 2581 0968, website: www.amandarling.com
Fang Fong Projects
Polytechnic University fashion design graduate Wu Lai-fan worked as a stylist and designer prior to launching her label, Fang Fong, in 2006. "I have been making my own clothes since 2004. We offer tailor-made services in our store," advises Wu. Decor Bright and airy, the shop benefits from plenty of natural lighting. Wu decorates with flowers and plants to promote a relaxed and organic shopping experience.
What's in store?
Fang Fong dresses feature bright colors, prints and patterns inspired by a bold 1980s silhouette. The boutique also carries bags from UK label Dialog, accessories from Dama, and reconstructed vintage pieces from Edit.
67A Peel Street, Central, tel: 3105 5557.
A boutique specialising in lingerie, mainly UK-based label Present, and hair accessories from Korea. Shop owner and label co-founder Onna Lam says: "Present means to seize the moment, and it also means a gift. Our night gowns feature luxurious materials like silk and lace; they are designed with comfort, femininity and glamour in mind – the perfect gift for your loved ones."
Intimate, French-style interior featuring white cabinets and furnishings from London and Paris.
Other brands carried at Present include underwear labels Chasney Beauty and Jolidon, accessories from Hong Kong designer Taka, handmade socks and hair bands from Paris.
41 Staunton Street, Central, tel: 2522 9221, website: www.presentlingerie.com