New York State of Mind
In honor of its home, Tiffany & Co pays tribute to the romance of New York City on WhatMakesLoveTrue.com
New York City, a place so fabulous they had to name it twice, is the setting for Tiffany & Co’s perfect love story. Indeed, the jeweler is closely associated with the City that Never Sleeps through its iconic flagship store on the corner of Fifth Avenue and 57th Street. From this vantage point, Tiffany rules over Midtown Manhattan, Central Park and the Upper East Side. In honor of this store and its history, Tiffany pays tribute to the romance of New York City on WhatMakesLoveTrue.com.
Couples living in New York and those planning a romantic sojourn should take note that Tiffany gives full coverage of all “date-worthy” destinations in and around both uptown and downtown. These include intimate restaurants that offer a taste of Tuscany or the Left Bank; after-hours tours of august museums and cultural institutions; cozy hideaways where Tiffany-inspired cocktails await your palette; and hand-in-hand strolls through sun-dappled parks or gardens, and along streets lined with art galleries.
Movies set in New York are also available through the site to encourage a little stay-at-home snuggling: you can download much-loved classics such as Sabrina, Breakfast at Tiffany’s,You’ve Got Mail and When Harry Met Sally. Film details include Tiffany’s take on the film’s romantic themes.
To recap briefly, WhatMakesLoveTrue.com is a new initiative from Tiffany & Co. It is a comprehensive resource for couples everywhere and of every sort that is much more than a brand website. Among other things, it is also accessible on the go, as an iPhone® app (pictured below). The four sections you will find within the site and on the app are Love Stories, The Art of Romance, Tiffany’s New York and Love is Everywhere.