Aston Martin serves up an advantage with the V8 Vantage S, a lighter, more powerful and sharper version of the V8 Vantage
The Cobalt Blue and carbonfiber of the V8 Vantage S underlip play it cool with the typical subtlety of Aston Martin
A harder-edged version of a regular model is often a better interpretation of the concept of 'luxury' than merely passing off cosmetic changes as a new model. Of course, this hardcore approach can be fraught with hits and misses: become too hardcore and risk alienating your buyers; don't do enough and you might as well have gone with the cosmetic option.
For instance, the Maserati GranTurismo MC Stradale hit all the high notes with its intriguing blend of price and performance (that exhaust note!), which never came across as over-the-top to scare-off potential owners, yet retained the right degree of motorsports aspiration to keep enthusiasts on their tippy-toes.
According to Aston Martin Product Development Director, Ian Minards, “With every new model we continue to evolve and enhance our VH architecture. The engineering team at Gaydon looked at every single performance attribute of the V8 Vantage, from engine and transmission to suspension, steering, brakes and tires and considered what was required to make this car deserving of the coveted ‘S’ badge. The result is a pure driver-focused package that, in both the coupe and Roadster form, exploits and emphasizes the sporting nature of the iconic Vantage.”
Aston Martin has spruced-up the V8 Vantage range with its keener-edged Vantage S variant, which makes all the right moves and noises to re-invigorate the line-up. We certainly appreciate the appeal of the Aston Martin sportscars, but truth be told, with the exception of a few niche models like the Cygnet, Rapide and One-77, the other cars have pretty much blurred into a huge, sharply-cut and stylish smorgasboard of automotive art.