The heritage of fabled fine jeweler Tiffany & Co.—the glittering diamonds, the romance, the storied legacy of movies and song—is encapsulated in the soft Tiffany Blue that graces every precious object from the jeweler. The glorious hue, so evocative of wide open skies, nature and love itself, harkens back to the very beginnings of a tradition established 175 years ago by the House's pioneering artisans.
The color now known as Tiffany Blue was chosen by founder Charles Lewis Tiffany for the cover of the inaugural Blue Book, Tiffany’s annual collection of exquisite handcrafted jewels, first published in 1845. Also referred to as robin’s-egg blue or forget-me-not blue, this distinctive color may have been chosen because of the popularity of turquoise in 19th-century jewelry: it was a favorite of Victorian brides, who often gave their attendants a dove-shaped brooch wrought from turquoise as a wedding day memento.
In 2012, Tiffany and Co. pays tribute to the generations of designers and craftspeople who shaped the jeweler’s reputation. Their numerous exqusite creations stand as testimony to Tiffany’s repute as one of the world’s foremost jewelers and silversmiths, and are milestones in the evolution of American jewelry design. It was the peerless quality of these creations, consistently and flawlessly delivered, that engendered a relationship of trust between Tiffany & Co. and its customers. Over time, Tiffany’s devoted clientele came to associate the distinctive blue box with the highest standards of excellence in fine jewelry.