Love for Luster: An Ode to Silver
We peek into Christofle CEO Thierry Oriez's Silver Linings Playbook for an intimate glimpse of his soft spot for silver and his tips on amassing a flatware collection
Silver is a sentimental metal, this interviewer thinks, as he fingers the pendant given to him by his late grandmother. Christofle’s head honcho Thierry Oriez most certainly shares the same view. To wit, take the man's surprisingly lyrical paean to the lustrous metal: “Silver is special. It’s deeply intimate, because it reflects its life—and yours, by extension—in the way it ages.”
We are at Christofle’s polished store at the posh Hilton Shopping Gallery, just hours before the Singapore flagship was due for its reopening ceremony late last year, and the president and CEO of the fine French house is talking to us about his love for his company’s creations. Gentle, avuncular and soundbite-friendly, it's clear that Thierry Oriez has a sterling affection for silver. “The glow of Christofle objects that have been cherished throughout their lifetime is palpable and extremely moving,” he says. “Obviously I’m biased because I’m addicted to this metal, but we have been around since 1830 so we must be doing something right.”
Indeed, for over two centuries Christofle has been instrumental in the development of haute orfèvrerie, seeking out sculptors for collaborations that have yielded historically important pieces representing all the major cornerstones of art. Today, Christofle continues to offer ornaments conjured up by the transportive imagination of the creative vanguard, from French designers Thierry Lebon and Karim Rashid to Italian architect Gio Ponti and American designer Allison Hawkes.
And yet, it is the familial comfort associated with doling out your best silverware—setting the table in anticipation of a multi-generational feast, the song of glasses clinking, the inside jokes and boisterous laughter—that seems to account for Oriez’s fondness of silver. Towards the end of our interview, while we have some time left over to chat, we ask about the timepiece on his wrist. Oriez declines to give the watch’s make, but his reply is a fitting coda to our induction into the soul of silver-smithing: "It's a vintage watch given to me by my father before he passed away. I wear it when I’m traveling to remind myself of home—and of him."
You became CEO of Christofle in 2007. Looking back, how do you think the brand has evolved since its founding in 1830?
Well, the company has always been design-driven, even back in the 19th century when Christofle would engage artists of the day to give their input in our final product. We always have quite the pioneering spirit, I would say. Christofle had a wanderlust that saw it going to the United States almost as soon as it was founded, then Asia and of course the other nations in Europe. So what we’ve tried to do is to retain that spirit of openness and innovation, which for a brand is all the more important in this globalized age we live in.
Who is the Christofle customer today?
Well, it’s difficult to give you a definitive profile of our customers, because there’s such a big difference between say, a fashionable young French woman buying jewelry from our Parisian boutiques, and a yacht owner who wants custom wall-to-wall paneling in her boat. Having said that, I think the one thread that runs through all of our customers is that they are all well-traveled and open to the world, and are looking for the best silver for their buck, really.
The human element is extremely dear to us. Christofle is about friendship and gift giving. We have mothers who have engraved gifts for their babies, in the hope that their child will treasure it and remember them when they grow up. Our objects accrue personal meaning as they age, and become heirloom pieces. That to me is very touching.
"Luxury is the magic that comes when you say, 'Wow! How did they do this?' Having that silver bowl on your desk then becomes a reminder on a personal level to always push yourself to greater things."
What is Christofle doing to woo the Asian market?
Quite frankly I think it goes two ways. First of all Christofle has always embraced its French identity, and we are proud of our heritage. Looking forward, we will certainly continue to leverage upon this solid historical foundation of craftsmanship and technical know-how. At the same time, we do produce select pieces that are inspired by Asian culture—Zodiac animal sculptures in sterling silver, for instance, and chopsticks and teapots.
Even then, I think what we have that isn’t explicitly marketed at Asia will appeal to customers from an Asian background, because our classics will fit into any cosmopolitan home. I’ll also like to point out that we have had a long history of being influenced by the lovely motifs we see in Japan and China. So we view our relationship with Asia not as a faddish dalliance but more of a constant, intimate dialogue we’ve established since our founding.
What trends do you see emerging in the high-end silverware market?
If I have to pick two trends, the first would be the renewed interest and reinterpretation of classical designs. For me, the best example would be the gorgeous objects Marcel Wanders has conjured up for Christofle with the Jardin d’Eden collection, which have all these baroque swirls and floral latticework in a very subtle tracery, so their intricacy is only truly appreciable up-close. And then we have the geometrical, almost art deco approach, with strict lines reminiscent of nature’s minerals and crystal formations, like the pieces from the Arborescence range by Ora-Ito.
You have collaborated with various designers and artists for a high silver collection. How do you decide who to work with?
We keep a close tab on the pulse of the current arts scene, and we meet as many artists as we can through fairs and industry meetings. After that it’s a process of shall we say, finding the right one: getting to know the artists’ work ethic and style, and assessing if they will be right for us in the long term. There’s flirtation back and forth. It’s a long and demanding courtship, but very rewarding in the end for both parties. This is how Christofle has ended up producing works of art with some of the biggest and brightest stars in the world of design, from Michele Oka Doner’s naturalist jewelry to the sleek contemporary ware by Peggy Huyn Kinh.