Marriott International’s Loyalty Program Now Allows Check-Ins Via Mobile Application

marriott_rewards.png

Marriott International will be introducing a dynamic new mobile experience for its Marriott Rewards members after in-depth guest research and feedback. The newly launched Marriott Mobile app for IOS is available in five languages, including English, Chinese, Spanish, French and German. Android users, however, will have to wait for the following year before they can download the app from Google Play. Updated digital features include customized travel content and an uncomplicated, “one-button” navigation. In addition, users can now swipe on the newly refreshed discovery home screen.

You may also like:  7 Quirky Themed Hotels That Don’t Skimp on Luxury

jw_chicago.jpg

JW Marriott Desert Springs Resort & Spa

Though Marriott first introduced the Mobile Check-in/Checkout feature in 2014, the latest update promises to be more user friendly and powerful than its previous versions. Checking in through the app will also now allow requests for room upgrades, where you will be notified of its fulfilment before they arrive. Among the app’s most exciting new features include being able to request a late check-out in the app, rather than taking the trouble to request it at the front desk. For any special requests that may need personal attention, guests can also chat directly with the hotel staff through Mobile Requests. The service was first released globally in 2015, and is now available in more than 4,000 hotels worldwide.

Guests can also enjoy great convenience with the newly expanded Mobile Key feature, which is currently being added to over 500 hotels around the world. This feature allows you to skip the cumbersome waiting lines at the front desk and head straight to your room, using your smartphone to gain entry.

“Smart devices are now everyone’s indispensable travel companion,” said George Corbin, Senior Vice President of Digital, Marriott International in a statement to the press. “More and more travellers increasingly expect to have their needs satisfied using their mobile phone.”

You may also like:  Check Out These 7 Spectacular Instagram-worthy Hotel Lobbies in the World

chicago.jpg

JW Marriott Chicago

The app strives to give a more personalized experience, and would fine-tune according to the user’s experience throughout their travels. For example, content on the app will be curated to match the services you might need at various points of your travels from the moment you plan your trip right up to the point where you are enjoying your stay at the hotel.

Corbin adds, “Marriott is using mobile to introduce and revolutionize the next generation of customer service to travellers worldwide, delivering a far more personalized and anticipatory stay experience.”

Indeed, according to Google, approximately 74 percent of people have at least one travel app on their device, while over half of all smartphone users reportedly use their mobiles for activities related to their travels.

“Many people have an emotional connection with their mobile devices and apps they’ve downloaded,” says Thom Kozik, vice president of Loyalty, Marriott International in an official statement. “We know some of our most loyal guests stay with us upwards of 100 nights a year. For them, along with members who stay less frequently, we can become a valuable part of their travel experience on a device they engage with 365 days a year.”

You may also like:  How Are Hotels Using Technology to Improve Your Luxury Experience?

Copyright © www.luxury-insider.com
Luxury-insider.com is part of the SPH Magazines Luxury Network