IWC Schaffhausen celebrated the 2017 Laureus World Sports Awards in Monaco in the company of celebrities and influencers from the world of sports. The Laureus World Sports Awards returned to its roots this year. The inaugural award ceremony was held in Monaco in 2000 and saw the former Laureus President Nelson Mandela laying the foundation for the global Laureus movement. Appearing at the festive gala in the “Salle des Etoiles” at the Monte-Carlo Sporting were numerous sports stars and VIP guests. Many of them answered the appeal made by the #sneakersforgood campaign and stepped onto the red carpet in trainers. The shoes have being signed and will be auctioned at a later stage, with the proceeds going to sports projects organized by Laureus worldwide.
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