The Prada Transformer Rolls Into Korea

 

By JOYCE KHOO

Lying somewhere in the middle of the art-architecture
spectrum, the Prada Transformer defies conventional definition. The
Prada-commissioned mobile art pavilion is inventive and functional all at once.

Reminiscent in concept of fashion giant Chanel’s own Mobile
Arts Pavillion
, the Prada Transformer is the centerpiece of a five month-long
programme of interdisciplinary art projects due to kick off in Seoul at the end
of April, and as far as project space venues go, this is one that will be sure
to turn some heads – literally.

Designed
by OMA/Rem Koolhaas and supported by the Seoul Metropolitan Government, the
Prada Transformer takes on different shapes and provides different interior
spaces, depending on how it is flipped. The four sides of a tetrahedron: a
hexagon, a cross, a rectangle and a circle have been combined into one
ingenious, malleable pavilion.

Covered completely by an elastic membrane, the
shape-shifting pavilion can be flipped by cranes to provide different
variations of space for exhibitions, movie screenings, and live events. The
first event to take centerstage inside the Prada Transformer is an exhibition
entitled “Waist Down - Skirts by Miuccia Prada”, which opens on 25 April.    

Additional image taken from Dezeen.

Prada

OMA

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