Perrier Jouet Picks Rie Rasmussen As New Muse


By William Stolerman

Perrier‐Jouët has picked the model, actress, photographer and film-director, Rie Rasmussen, as its latest muse.

She will appear on the 200 year old champagne house's iconic Belle Epoque bottle, first created in 1902 by the Art Nouveau pioneer Emile Gallé. 

rie rassmusen perrier jouet 3

The Danish beauty, who first shot to fame as the worldwide face of Gucci, was photographed for the campaign by Ben Hassett.


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