Chivas Brothers Unveils Royal Salute 62 Gun Salute


By William Stolerman

Chivas Brothers has unveiled the Royal Salute 62 Gun Salute - the finest whisky in its Royal Salute range.

The work of four generations of master distillers, the blend is made from various whiskies at least 40 years old, and it takes its name from the ‘62 Gun Salute’ held each year at the Tower of London to mark the Queen's coronation.

Neil Macdonald, Brand Director for Royal Salute said: “Royal Salute is the only brand that uses whiskies aged from 21 years upwards based on the tradition of Chivas Brothers’ mastery of aged whisky. We are delighted to push the boundaries ever further with the launch of Royal Salute 62 Gun Salute, which uniquely, for a permanent blend, uses whiskies aged for a minimum of 40 years.

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Our research demonstrates a real appetite from our consumers to see this exciting innovation and only Royal Salute has the pure bred credentials to take this commanding position.”

Meanwhile their current master blender Colin Scott said: “It has been an honour to play a role in the creation of Royal Salute 62 Gun Salute, as it represents the ultimate tribute to royalty. It is a statuesque and luxurious whisky, which could only be created by drawing on the many traditions of whisky craftsmanship that I am proud to uphold and continue today.”

Housed in a hand-crafted bottle by Dartington Crystal, it features a Royal Salute crest painted in liquid 24-carat gold as well as a 24-carat gold plated collar and a crystal stopper set with a 24-carat gold plated crown.

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Priced at USD2,200, the limited edition spirit will go on sale towards the end of 2010.

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