By William Stolerman
CrystalRoc & Steinway & Sons have released a Swarovski-studded piano with prices reaching up to $800,000.
Finished in a million Swarovski crystals, the pianos will be customised to each buyer's tastes and will be offered in three sizes.
Morten Schjolin, creator of CrystalRoc, said: "The range will cater to the elite private consumer, high-end interior designers and the world of entertainment and celebrity. All our customers will have the ability to influence the creative process as the aim is to produce an original work-of-art that represents their unique style.”