On October 15 and 16, the Maisons of LVMH will allow access to some of their most symbolic and secluded heritage sites, which include workshops, vineyards, private mansions, family homes and historic boutiques in France as well as in Italy, Spain, the United Kingdom and Poland. This unprecedented opening is part of the group’s publicity campaign to showcase the artisanal handicraft and traditional, time-honored workmanship that happen behind-the-scenes at each of their Maisons.
“These locations are living treasures and are the setting for the exceptional talent within each of the Group’s Maisons. We are delighted to open them to the public and we hope that the visitors will be as moved and amazed as I am each time I visit them,” said Antoine Arnault, Chief Executive Officer of Berluti and LVMH Board Member.
“Each Maison possesses its own heritage and individual relationship to excellence and innovation. Brought together in one group, these Maisons support each other and share their communal passion for perfection, both in the diversity of the traditions which inspire them and in the innovation and modernity which has given them their global prestige.”
The high-end wine and spirits tradition is of course inseparable from the unique land owned by the Group, which includes areas in the Champagne region, Bordelais, Charente and Scotland. The leather goods, fabric, perfume, jewelry and watch traditions also have their roots in ancient and fertile lands: Paris and numerous French provinces, Italy, Switzerland, Spain, the Hautvillers Abbey, the workshops on Avenue Montaigne, Place Vendome and Asnières.
These emblematic locations, which are in most cases fully functioning places of work, are in themselves important sites of architectural heritage. Art tourists may register their interest online. For the record, the following is a list of the sites to be made public in October.
Christian Dior Couture, Salon de Haute Couture, PARIS
Parfums Christian Dior, Siège Parfums Christian Dior, PARIS
Louis Vuitton, Ateliers d’Asnières, ASNIÈRES
Berluti, Salons Berluti, PARISGivenchy Couture, Studio de création, PARIS
Kenzo Mode et Kenzo Parfum, Showroom, PARIS
Emilio Pucci, Archives, ITALIE
Loewe, Showroom, Madrid/ESPAGNE
Chaumet, Salons Chaumet, PARIS
Guerlain, Maison Guerlain, PARIS
Moët & Chandon, Résidence de Trianon, Champagne/EPERNAY
Dom Pérignon, Abbaye d’Hautvillers, Champagne/HAUTVILLERS
Veuve Clicquot Ponsardin, Hôtel du Marc et Pavillon de Muire, Champagne/REIMS
Krug, Maison Krug, Champagne/REIMS
Ruinart, Maison Ruinart, Champagne/REIMS
Hennessy, Château de Bagnolet, Poitou – Charentes/COGNAC
Chai de la Faïencerie, Poitou – Charentes/COGNAC
Quais Hennessy, Poitou – Charentes/COGNAC
The Glenmorangie Company, The Glenmorangie Distillery, ECOSSE
Belvédère, Belvedere Distillery, POLOGNE
Château Cheval Blanc, Château Cheval Blanc, AQUITAINE
Château d’Yquem, Château d’Yquem, AQUITAINE
La Grande Epicerie de Paris, Les cuisines de la Grande Epicerie de Paris, PARIS
Le Jardin d’Acclimatation, Maison de Kiso, PARIS