Suave supermodel David Gandy mingled with one hundred - count 'em! - MARTINI ladies for the global launch of the liquor brand's Luck is an Attitude online campaign.
A truly audacious stunt, there was eye-candy galore that evening at the Spanish Steps in Rome: David Gandy, the "world's only male supermodel", flirted and posed with 100 lithesome models specially flown in for the debut of a talent search on Facebook across 16 countries, called Kisser Casting.
The contest, which runs till October 10, will see a lucky guy kissing 10 women - if that's not your thing, the winner will also cash in a €150,000 prize. The icing on the cake: the successful candidate will star in a worldwide MARTINI TV ad.
The face of the campaign, David Gandy, said that the contest hopes to bolster a confident, playful spirit in its participants: "I want to encourage people to be authentic, live their dreams and create their own luck. This is a huge opportunity for someone and could change their life."