Burberry opened its first flagship store in Taiwan on March 7, bringing the number of boutiques on the island to a grand total of 21.
Nestled in tourist hotspot Taipei 101, the new flagship is the biggest of its kind in the world. Collections on display include Burberry Beauty, Burberry Prorsum, Burberry London, Burberry Brit and Burberry Sport.
Long known for its innovative use of various digital platforms, the English atelier has designed a limited edition iPhone case to fete the opening. Offered in a limited edition of 100 pieces, the case hit stores next month.
As part of Burberry’s Retail Theatre concept, a humongous digital exterior 9X5 flat screen LED adorn one side of the wall, providing news feeds from the brand's head office in London.