Spanish Golden Age: Loewe Oro 2012 Collection


Loewe Oro 2012 collection

Spanish Golden Age Loewe Oro 2012 Collection 5

Punk artist Maria Forque with the Oro suede Amazona weekender

What's better than an Amazona? Why, an Amazona in rich, warm Oro, of course. August Spanish house Loewe has unveiled the new Oro collection, a trove of bags and accessories in lush golden grained leather and soft suede.

Harkening back to the well, golden age of Spain, the Oro hue—the word is Spanish for gold—speaks of warm summer days in the sun. A timeless, supremely versatile neutral, the new collection for 2012 has been updated with fun pops of neon color on the handles and piping of some of Loewe's most recognizable designs.

Spanish Golden Age Loewe Oro 2012 Collection 8

Sisters Helena and Lucia Cuesta with the Oro grained calf Amazona with magenta fluor and green fluor handles

The sepia-tinged campaign, shot by Daniel Riera against Madrid's evocative backdrop, is notable also for its street-style aesthetic and choice of models: the beautiful young people you see on this page are all progeny of the founders of Spain's current cultural fabric: the artists and performers of the late seventies and eighties.

A clever juxtaposition of the old and new—much like the bags themselves—the campaign sees the Spanish art scene's emerging talent lounging, smiling and generally hanging out in the city with the latest Oro messengers and totes slung on their arms and across their bodies.

Spanish Golden Age Loewe Oro 2012 Collection 4

Communications undergrad Sita Abellan with Oro grained calf Lars bag with green Fluor handles

Select pieces from the Oro collection are now available in Singapore boutiques; make a trip down to see what styles are in stock. For now, view the accompanying campaign vid by Loewe below: it's really quite poignant to see these young artists recount their memories of what the Spanish brand means to them.


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