Ulysse Nardin Chairman at Baselworld 2012


Ulysse Nardin's exhibit of their Chairman smartphone received such overwhelming response at this year's Baselworld fair, they plan to expand and move the novelty to a more prominent location next year. Here's a closer look at the red-hot gadget.

The production process of the Chairman was overseen by Scientific Cellular Innovations, a pioneer in uniting cutting-edge technologies and elegant design. The result: a sleek marvel that pairs the historical, mechanical art of watch-making with the latest technological bells and whistles.

In a poignant moment during this year’s BaselWorld, Bobby Yampolsky, Co-Founder of SCI, and Paul Williams, Chief Operating Officer at SCI, presented a custom-made Chairman to Chai Schnyder, the wife of late Ulysse Nardin CEO Rolf Schnyder. A masterpiece in stainless steel with red accents, this one-of-a-kind creation was inspired by the Chinese Year of the Dragon, incidentally also the year in which Mrs. Schnyder was born.

Ulysse Nardin Chairman At Baselworld 2012 4

The smart phone is hand-assembled and made of over 300 handmade parts fashioned from the finest materials: hand-finished anodized aerospace grade aluminum alloy, 18 karat rose gold cases, 22 karat gold rotors, sapphire crystal, carbon fiber, marine grade stainless steel and rhodium-plated components. The instantly recognizable Ulysse Nardin anchor logo also appears on all iterations of the Chairman.

Design-wise, the Chairman also features many of Ulysse Nardin’s iconography, including the brand’s distinctive mechanical watch rotor. Displayed on the phone’s rear side beneath sapphire crystal, the fully functional rotor creates kinetic energy in the same fashion as a wristwatch, wound automatically by the natural motion of the owner. The Chairman incorporates a working crown that can be hand-wound; both the rotor and crown fuel the Chairman’s power reserve.

In honor of Ulysse Nardin’s founding year, only 1846 pieces of each Chairman style are available. Each smart phone is numbered with a limited edition plaque found below the watch rotor. Now available in 13 countries throughout the world, the Chairman is expected to be available in over 20 countries on five continents through Ulysse Nardin Boutiques and select authorized retailers.

Ulysse Nardin

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