Burberry World Live Launches in Taipei

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The Taipei 101 skyscraper, specially lit up for the Burberry launch

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Christopher Bailey and Jolin Tsai

In a twin celebration of sorts, Burberry saw a deluge of stars congregate at the iconic Taipei 101 for the launch of the British label's latest flagship in Taiwan, as well as the premiere of the Burberry World Live experience.

Burberry World Live, a fantastical, thoroughly immersive synthesis of British fashion, weather, lifestyle and music, was held in a futuristic, custom cylindrical space, in which awestruck guests were privy to a wraparound 3D show and a live performance by indie artiste Tom Odell.

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3D film at Burberry World Live

And yes, Great Britain's famously drizzly weather was on full display as well, digitally conjured up by Burberry's ever-inventive chief creative officer Christopher Bailey, who was on-site to greet fans and friends. Taiwanese pop princess Jolin Tsai was by his side, clad in a shimmering cocktail dress. 

Representing Asia were the biggest stars from the region: dreamboat Daniel Henney; sexy Korean starlet Jessica from Girls' Generation; and Taiwanese high-fashion model Patina Lin, to name a few.

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Sunny Wang

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Yi Chen

Watch a snazzy recap of the going-ons at the Taipei extravaganza last week, and scroll down for a gander at the other Burberry-clad celebs in attendance!

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Tom Odell performing at Burberry World Live Taipei

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Jessica from Girls' Generation

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Edwin Ji

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Patina Lin

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Tom Price

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Ran Chen

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Sandee Chan

Burberry

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