Leehom Wang is tapped as the new face for Coach's men's accessories line
In a bid to appeal to younger audiences, Coach has tapped Leehom Wang as the new face for its men’s accessories line. Making his first media appearance in Shanghai on October 17, the charismatic American-born singer-songwriter dazzled in front of the camera and showed off a spiffy navy blue leather foldover tote from the new Thompson collection.
Coach gifts Wang with a vintage baseball glove
“Leehom’s multicultural background and innate sense of New York style means that he is the ideal ambassador for Coach," Jonathan Seliger, president and CEO of Coach China commented at the opening. "Our shared values for modernity tempered by a deep respect for heritage makes him the perfect complement for the very essence of the Coach brand. We believe that he is the best person to spread the word on Coach and reaffirm our leadership position in producing luxury, quality leather goods."
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Wang browses the A/W12 collection