With the warmer months fast approaching, grab a Diet Coke and quench your thirst without the calories - and from a can designed by Marc Jacobs himself, to boot. The American fashion titan was tapped by Coca-Cola to come up with designs for Diet Coke's 30th anniversary. The result is an inspired trio of silver cans, each representing a decade leading to the noughties.
The covetable cans - already destined to be collector's items - kick off with the "I Heart '80s" version, which trains the spotlight on Broadway and the global debut of the zero-calorie soft drink in 1982. The nineties exude a glamorous vibe, with the can featuring an illustration of a woman swathed in a fuchsia gown, magenta heels and a head-turning statement hat.
Meanwhile, this current decade showcases a cheeky, eclectic ensemble composed of a nautical striped top, striped booties and a houndstooth bikini bottom worn over skintight mustard-and-white leggings.
“I feel very privileged to be the new Creative Director of Diet Coke and put my stamp on the 30 th Anniversary campaign. Diet Coke is an icon… and I love an icon,” Jacobs said in a press statement.
All three cans will be available from late February, and will include an exclusive code which you can use to score a Marc Jacobs tote. Which design's your favorite?