Flavour Conductor premiered by Johnnie Walker Blue Label

 

You appreciate a good glass of whisky, but what if you could transform every sip into a multi-sensorial experience? Bompas & Parr, a creative duo based in London that specialise in food art, recently unveiled Flavour Organ – a magnificent church organ designed to bring a theatrical dimension to whisky-tasting like never before. The Flavour Conductor premiered in London in September 2014, through Symphony In Blue – an immersive and theatrical experience by Johnnie Walker Blue Label. Using the latest techniques in projection mapping, the organ allows images and sound to correspond in a manner scientifically proven to influence the perception of taste.

As the audience – each with a glass of Johnnie Walker Blue Label in hand – drank their whisky, the flavour of the liquid changed and evolved through six essential flavour characteristics as the sound and images in front of them changed.

Read the full story at The Peak.

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