Don’t Miss Design Shanghai And Xintiandi’s Fascinating Design Exhibition

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As Design Shanghai wraps up their 4-day event at the Shanghai Exhibition Centre, the international design event is bringing back the free-to-public Design Shanghai @ Xintiandi Design Festival until March 19 to celebrate their collaboration. The partnership will span three years.

“Shanghai Xintiandi has given support to design, cultural and art endeavours through the years, creating a highly interactive and creative shopping atmosphere for the public through countless design and art exhibitions,” said Andy Zhang, General Manager of Taipingqiao Project, China Xintiandi. “We hope that the three-year strategic partnership with Design Shanghai will provide diverse inspirations to citizens and design enthusiasts and contribute to promoting the development of original design in China.”

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The partnership has also extended to Shanghe Meichuang, with Song Tao, Hou Zhengguang and Du Xinyue as its main curators, in a festival titled ‘In Future’ in a brilliant unravelling of 18 interactive installations and spaces by designers and artists from China and across the world.

The installations will fill the North and South block over 14 days at Shanghai Xintiandi, the Xintiandi Style Shopping Centre, The House and the Lakeville Gallery, where guests can engage in some thought-provoking experiences in design, art, creativity and culture, especially with fresh perspectives. Amongst brands attending the event include Duxiana, hülsta, Perrier-Jouët and UPM.

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“The Festival’s theme puts emphasis on providing an interactive experience and giving visitors a sense of how design can break new ground,” said Song.

Look out for the “Dragon Tree” that will play out in a brilliant 3D Projection Mapping and showcase the Design Shanghai lead creative on the trees. To achieve that fascinating 3D effect, two 12,000-lumen high resolution laser projectors were used with each image meticulously rendered.

Song adds, “Many design events are mainly commercial – we want ours to stand out by combining art, design and brand culture in different forms and comprehensively showing the creativity of the designers.”

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