Rolls-Royce Black Badge debuts in S.E.A. at Bangkok International Motor Show 2017


Black Badge – the cool alter-ego of Rolls-Royce, has debuted in South East Asia at the 38th Bangkok International Motor Show, taking place from March 28 to April 9. The car is available for viewing at the Challenger Hall of the Impact Exhibition Centre. Black Badge speaks to a younger, more assertive customer – the rule breakers and the disruptors, those that work hard in the day but commit the same intensity to play at the end of the work day.

“As South East Asia quickly becomes a global hub for highly-successful entrepreneurs, younger than average, that have broken away from tradition to make their own mark in the world, Rolls-Royce Black Badge presents a darker and bolder proposition from Rolls-Royce to suit this new attitude,” says Paul Harris, Regional Director for Rolls-Royce Motor Cars in the Asia Pacific region.

You may also like:  Rolls-Royce has finally opened a Boutique showroom in Phuket

“These clients are assertive, demanding and unafraid to get behind the wheel to take charge. Black Badge is the perfect Bespoke answer to this distinctive, decisive and dynamic breed of owner-drivers – without ever compromising the sublime Rolls-Royce driving experience.” adds Paul Harris.

You may also like:  Boundary-Pushing Supercars that debuted at the 2017 Geneva Motor Show

Already the most powerful Rolls-Royce in the world at 624 bhp, Wraith has always been the most driver-focused car in the model range. To create Wraith Black Badge, engineers combined an extra wave of torque (+70Nm) with a completely redesigned air-suspension setup, new driveshafts and an uprated 8-speed transmission to create an even more driver-focused and agile car, while at the same time never compromising on the effortless ride comfort promised by Rolls-Royce.

The Wraith Black Badge; revealed for the first time to South East Asian audiences is a Bespoke example finished in a bold combination of Black and Consort Red. Customers can currently place orders for Rolls-Royce Wraith Black Badge models for a 2017 delivery.

You may also like:  QUIZ: Can You Identify These Brand Logos? (Car Edition)

Copyright © is part of the SPH Magazines Luxury Network