Rolls-Royce ‘Dawn - Inspired By Fashion’ Debuts in Asia at Auto Shanghai 2017


Rolls-Royce made a stunning statement at the 17th Shanghai International Automobile Industry Exhibition (Auto Shanghai 2017) with its ‘Dawn – Inspired by Fashion’. Making its Asian debut at Auto Shanghai 2017 ‘Dawn – Inspired by Fashion’ is a curious symphony of Rolls-Royce’s luxury car-making skills and Haute Couture.

Under the stewardship of Design Director, Giles Taylor, Rolls-Royce Bespoke designers selected the palette of Andalucian White upon which to base three vibrant colours of the soft-top roof – Mugello Red, Cobalto Blue or Mandarin. The special edition of ‘Dawn – Inspired by Fashion’ that Rolls-Royce presented at Auto Shanghai 2017 was in the Mugello Red colour scheme. On the outside, Dawn’s Andalucian White is beautifully accented by a Mugello Red coachline hand-painted by master craftsmen, reflecting the identical splash of colour provided when the soft-top roof is in place, just like the finest Bespoke garments.

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The classic black and white colour scheme sets the tone for the interior of Dawn. Its dashboard is created in Piano White with aluminium particles resulting in a silk-like appearance, evoking the metallic fabrics seen on this year’s catwalks, whilst the car’s coachline, steering wheel, seats and door pockets are adorned in Mugello Red. The door pockets are lined with fine silks, featuring an abstract representation of the Spirit of Ecstasy with each emblem set precisely at 55 degrees to complement the lines of the door.

The contrast colour scheme used on ‘Dawn – Inspired by Fashion’ is the latest trend seen on many catwalks in London this year. The idea is to form an interesting combination of contrast colours that also complement each other. The inspiration comes from Neo-Plasticism, also known as De Stijl, evolved by Dutch Artist, Piet Mondrian, which is one of the three major schools of modernism design.

“Rolls-Royce and the world of Haute Couture have long been bound by a common philosophy – taking the very finest materials and crafting them into the most exquisite and desirable luxury goods as expressions of our clients’ taste and lifestyle,” said Leon Li, Director of Rolls-Royce Motor Cars, China.

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