An Extravagant Enjoyment of Multi Senses

Contemporary Japanese restaurant Zuma Hong Kong and the time-honoured fragrance house Penhaligon have jointly introduced No. 33 Penhaligons Martini – a new cocktail that leads to an extravagant journey for the senses. Specifically designed for the modern gentleman, the cocktail is a mixture of No. 3 Gin, mancino vermouth bianco and bergamot tincture as well as ambergris and is served in a presidente glass atop a Penhaligon Handkerchief.

“I always wondered how our brains treat the essential oils from flowers and fruits as attractive,” said Arkadiusz Rybak, the bar manager of Zuma Asia. “Most perfumes are made by mixing essential oils; cocktails, on the other hand, by mixing alcohols, juices and tinctures. Thinking of a collaboration with Penhaligon, I combined alcohols and tinctures to reflect essential oils used in No. 33 Penhaligon perfume to bring together the cocktail and perfume.”

At the core of No. 33 Penhaligons Martini is No. 3 London Dry Gin, a traditional tipple that is distilled by the oldest wine and spirit merchant in London - Berry Bros. & Rudd. With a history of more than three centuries long, the recipe is a profound introduction to the traditional character of a London Dry Gin.

“No.3 is an unmistakably traditional London Dry Gin. By traditional, we mean gin that tastes as gin should: with juniper at its heart.” said Simon Berry, the chairman of Berry Bros. & Rudd, the father of the No.3 tipple.

The exquisitely distilled nectar is made from three fruits and three spices. At the heart of the drink is juniper, the evergreen bush from Italy, which gives the gin the unmistakable taste of pine and lavender, while sweet Spanish orange peel and grapefruit peel add a citrus touch. The concoction also includes Moroccan coriander seed with lemon flavor and a peppery finish, the earthy Angelica root that help dry the gin, and aromatic and spicy cardamom pods.

No. 3, the name of the gin, actually refers to the address of the traditional wine and spirit merchant – No. 3 in St James’s Street in London, a place that the label has called home since the year 1698.

The bottle is equally as exquisite: decked with a key at the front, the design mimics the actual key to the front door of No. 3 St James’ Street. With the connotation of unveiling the mysterious traditions and secrets of Berry Bros. & Rudd, the key reflects the values of the ancient brand – quality, authority and integrity.

Penhaligon Zuma Cocktail Martini 1


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