Dolce&Gabbana Release Tongue-in-Cheek Tshirt Calling to Boycott Themselves



If you can’t beat them, join them. That is how Dolce&Gabbana have decided to address their haters, from naysayers to celebrities, who have all threatened to boycott the luxury brand. The ‘#BOYCOTT Dolce & Gabbana’ t-shirts made the runway for the fashion label’s Spring 2018 collection, along with some fantastic prints and patterns, which the collection is heavily rich in. Playing card iconography also made its debut on the new collection, which was also peppered in Japanese motifs and royal allusions. The print t-shirts also have an accompanying campaign video to mimic actual boycott campaigns, though in a more light-hearted atmosphere.

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Dolce&Gabbana first came under fire when Elton John called for a boycott of the brand after the designers reportedly made comments on in-vitro fertilisation and same-sex parents that John deemed “archaic”. However, Stefano Gabbana responded to the comments maintaining that it was “never our intention to judge other people's choices."

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Besides the #BOYCOTT t-shirts, the label is big on hashtags and slogans in its other pieces, including hashtag bags reading #DG and statements including “Love Is What You Want”. The made-in-Italy unisex #BOYCOTT print t-shirts conclude their tongue-in-cheek statement with a red heart, and is available online for S$370.

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